Reusable Bottle - Not Just For Water

Reusable bottle is one of the most common picks as #PromoProduct. I mean think about it, this is an item that is common to the mass, fairly inexpensive, a environmentally friendly option to plastic labeled-water bottle, and fit for many occasions. Because of those same reasons, the market is saturated with thousands of different types of reusable bottles. Therefore, when it comes to choosing an effective #PromoProduct, the question should be, "which one of those reusable water bottle stands out from the crowd and help elevate brand exposure?"

To make it simple, we can generalize and divide reusable bottles into 2 types, "Plastic" and "Glass".

One of the major benefits of "Plastic" reusable bottles is cost. They are relatively less expensive than their "Glass" counterpart; material and labor expenses of manufacturing plastic items are less costly than glass, which allows them to sit at a lower price point at the consumer level. They are also light-weight and shatter proof. BPA (Bisphenol A) is a concern at one point, but majority of the current reusable bottles employ BPA-free materials. One of which being the Tritan™ copolyester material.

On the other hand, "Glass" bottles are more expensive, but they do have higher perceive value than "Plastic" bottles. They are also more desirable when it comes to the containment of hot drinks such as tea or coffee. Glass allows for minimum contamination of taste since there is no residue from the container itself. The end users also don't have to worry about BPA, for there is no plastic material in the chamber. Note: the cap can still be plastic though.

Recently, there are more and more attachments added to both "Plastic" and "Glass" bottles. Accessories such as filter, infuser, and strainer have become very popular in the market, targeting users with specific needs. To add another element onto the bottle, there are also the single-wall or double-wall bottles (mostly for glass) to choose from. But don't forget, the more bells and whistles one adds to the bottle, the more expensive that #PromoProduct becomes.

I recently had an opportunity to try out this new asobu® bottle called "Simply Clear". It is a 14oz double-wall glass bottle with a modern design and a push button, leak proof cap/valve. Works perfectly with hot or cold drinks and looks pretty when filled with Jelly Beans!

Backpack, Stylish and Simple

I can't help but to notice something as I recently traveled on the light-rail train to an event. Now before I explain what it is, perhaps I should give a little bit of background information. This particular light-rail train travels through residential areas, high schools, colleges/universities, and the downtown district - where major head offices and financial institutions located. During rush hours, the train carts were filled with students and office workers, and most often than not, each of them would carry a bag (or two).

You may find it weird, but the thing I noticed was not the people on the train, but rather the backpacks that other passengers were carrying; there were a lot of them and not a single one was the same! 

Backpack is definitely making a come back; it is no longer a "student-exclusive" accessory. People are more likely to carry their laptops and tablets everywhere they go, along with other items such as file folders, books, and food/drink. Such combination add up to quite a considerable amount of weights to carry. So therefore, comfortableness and available features are the major factors when it comes to selecting a backpack. 

So here is one of my most recent findings, a stylish and simple backpack for that next #PromoProduct selection.

This one is called the "Commander Backpack". The size is 19" x 13" x 9", and it is available in Black or Grey. It is constructed with Herringbone/Tarpaulin Fabric to give that comfortable feel. Feature a tablet window compartment for a quick access and protection of tablet. Foam padded shoulder straps with adjustable strap allows for fitting of different body shape.

Chocolaty Goodness

This is absolutely one of my favorite #PromoProduct ideas of all time. This particular idea generates a positive and lasting impression for the receivers, and it allows for necessary customization to fit different occasions, projects, and clients. It is unique and packaged beautifully. The best part is, it made up of chocolate!

Have you guessed it yet? A hint? How about "The Chocolate Melts In Your Mouth-Not In Your Hand®"? Yes! I'm talking about M&M's, specifically the Personalized M&M's!

 

(Image from http://www.mymms.com/)

I'm a huge fan-boy for M&M's; my desk and my room are filled with M&M's toys and dispensers. The mug that is sitting in front of me resemble "Yellow", who is the mascot for peanut M&M's. You can imagine my excitement when I got to do a project with M&M's. Think about it, a promotional giveaway with personalized M&M's; candies with colors match to the branding requirements, and a short celebratory message printed on the chocolate itself. Sounded heavenly, is it not?

Try bundling with other #PromoProduct for that extra kick towards the promotional effort. M&M's offer other items to compliment its chocolates, but don't be afraid to think outside the box and create your own combo. Don't forget, chocolate goes with everything!

(Video by Marcello Barenghi)

Intro: What is #PromoProduct?

First, let's begin with a simple exercise. Have a look around your desk (or your immediate surroundings), can you spot anything that may consider as a "#PromoProduct"? 

Do you see a pen printed with a company logo with contact information? or perhaps you spot a T-shirt with a specific event printed on it? If you truly pay attention, you may find even more.

#PromoProduct, or promotional product in full, is everywhere. It is one of the ways that companies try to get their brand or brand message(s) in front their clients/customers. A item that may or may not relate directly with the products and services offer by that particular company, but it is useful enough (for the most part) that the receiver will keep it for an extended amount of time. All in all, #PromoProduct is an promotional marketing tool that is use for brand communication, used in conjunction with other marketing tools such as advertising, direct marketing, in-house promotion, etc.

Now that I got the technicality part out of the way, I can now focus more on sharing ideas which I happened to come across. My future posts will most likely product based, but i will occasionally throw in some marketing practices and other related information about the promotional product industry.