TruWireless vs. AirPods

Just this past Tuesday, we, the Edmonton BrandAlliance office, had a PCNA Presentation with Leeds (and Bullet) by Matt Herod. As he showcases all the new items for the fall season, one item in particular caught my attention: ifidelity TruWireless Bluetooth Earbuds, a true cable-free device to satisfy all your audio needs.

• Features:
  - Bluetooth connectivity
  - 4 hours of talk time
  - Mic and Music control
  - A carrying case that double as charging station (up to 3 full charges)
  - Price (CDN) : $137.38 decorated, 1st column 

The following day happens to be the Apple Press Conference. As the vast majority focus on the big announcements about the new iPhone 7, I found my interest fell on the AirPods system (and the fact that Apple continues to boldly move away from old technology like the 3.5-mm analog jack), more so than anything else during the Live stream presentation.

• Features:
  - Wireless connectivity with other Apple devices*
  - 5 hours of battery life on 1 charger
  - Built-in W1 chip to manage battery life and mic/audio quality
  - A carrying case that double as charging station (more than 24hr battery life and 15 mins quick charge capability)
  - Price (CDN) : $219.00 

*Apple never once mention the word "Bluetooth" during their press conference. Therefore, it is safe to assume that it is connectivity is done through an internal technology developed by Apple, hence it only works with other Apple devices.

Both items, similar in functionality and features. It is hard not to compare the two.

With the W1 Chip to manage audio quality and a slightly longer battery life. The Apple Airpods most definitely pack more of a punch in terms of technology in such small package. But of course, that also mean a much higher price point, and quite possibility one of the highest price of its class.

In comparison, the TruWireless Earbuds is much more device-friendly with the built in Bluetooth system. Also, by having the mic and audio control on the device will provide a level of hands-on convenience to some.