Sunday, September 14, 2014

Intro: What is #PromoProduct?

First, let's begin with a simple exercise. Have a look around your desk (or your immediate surroundings), can you spot anything that may consider as a "#PromoProduct"? 

Do you see a pen printed with a company logo with contact information? or perhaps you spot a T-shirt with a specific event printed on it? If you truly pay attention, you may find even more.

#PromoProduct, or promotional product in full, is everywhere. It is one of the ways that companies try to get their brand or brand message(s) in front their clients/customers. A item that may or may not relate directly with the products and services offer by that particular company, but it is useful enough (for the most part) that the receiver will keep it for an extended amount of time. All in all, #PromoProduct is an promotional marketing tool that is use for brand communication, used in conjunction with other marketing tools such as advertising, direct marketing, in-house promotion, etc.

Now that I got the technicality part out of the way, I can now focus more on sharing ideas which I happened to come across. My future posts will most likely product based, but i will occasionally throw in some marketing practices and other related information about the promotional product industry.

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