Thanksgiving Day was last week in Canada, which explains why I took a week off from writing this blog :). Now that I think about it, there are at least one major seasonal event on every month of the year. Some of these seasonal event may be universal (ex. Christmas Day, Valentine's Day), others are more local and unique to a specific region (ex. British Columbia Day).
I think as marketer, we should be extensively aware of these seasonal holidays and events. These themed-days provide opportunities to do a communication, or a touch point, to connect with clients and potential clients. We may not necessary need to plan something for every single one of them, but note that it may become a gateway to a dialog for future business opportunities.
Our office usually does something for Halloween every year and this year is no different. The #PromoProduct of choice is a custom carved pumpkins with our clients' name/logo/message on them. It is not so much a promotional-oriented effort, it is more of a special gift for our key clients. Once again, a touch point generated by a seasonal event.
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