Saturday, September 27, 2014

Reusable Bottle - Not Just For Water

Reusable bottle is one of the most common picks as #PromoProduct. I mean think about it, this is an item that is common to the mass, fairly inexpensive, a environmentally friendly option to plastic labeled-water bottle, and fit for many occasions. Because of those same reasons, the market is saturated with thousands of different types of reusable bottles. Therefore, when it comes to choosing an effective #PromoProduct, the question should be, "which one of those reusable water bottle stands out from the crowd and help elevate brand exposure?"

To make it simple, we can generalize and divide reusable bottles into 2 types, "Plastic" and "Glass".


One of the major benefits of "Plastic" reusable bottles is cost. They are relatively less expensive than their "Glass" counterpart; material and labor expenses of manufacturing plastic items are less costly than glass, which allows them to sit at a lower price point at the consumer level. They are also light-weight and shatter proof. BPA (Bisphenol A) is a concern at one point, but majority of the current reusable bottles employ BPA-free materials. One of which being the Tritan™ copolyester material.


On the other hand, "Glass" bottles are more expensive, but they do have higher perceive value than "Plastic" bottles. They are also more desirable when it comes to the containment of hot drinks such as tea or coffee. Glass allows for minimum contamination of taste since there is no residue from the container itself. The end users also don't have to worry about BPA, for there is no plastic material in the chamber. Note: the cap can still be plastic though.

Recently, there are more and more attachments added to both "Plastic" and "Glass" bottles. Accessories such as filter, infuser, and strainer have become very popular in the market, targeting users with specific needs. To add another element onto the bottle, there are also the single-wall or double-wall bottles (mostly for glass) to choose from. But don't forget, the more bells and whistles one adds to the bottle, the more expensive that #PromoProduct becomes.

I recently had an opportunity to try out this new asobu® bottle called "Simply Clear". It is a 14oz double-wall glass bottle with a modern design and a push button, leak proof cap/valve. Works perfectly with hot or cold drinks and looks pretty when filled with Jelly Beans!


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