There is, however, another way to shorten the process of exploring
new products. That is, to attention the two biggest trade shows in the industry,
one in Las Vegas and the other in Toronto. The Las Vegas show is called the
PPAI Expo, hosted by Promotional Products Association International. This show
features more than 1300 exhibiting companies showcasing more than a quarter
million products. A few of my colleague is currently attending that show and I
should receive their review upon their return this week.
Click here for more information about the PPAI Expo:
http://expo.ppai.org/ |
The other one is the PPPC National Convention hosted by the Promotional
Product Professionals of Canada. It is relatively smaller than the PPAI Expo in
Las Vegas, and its biggest difference (and perhaps advantage) is it focuses mainly
on connecting suppliers and distributors who operate in Canada. This show takes
place between January 26 and January 30th. I will try my best to
record my finding of that show during that time, so stay tuned!
Here is the schedule of events for the PPPC National Convention:
http://www.promocan.com/tradeshow-calendar/ |
2013 was the year of Bluetooth speakers, whereas 2014 was
the year of the powerbanks. Now I wonder, what is the next big #PromoProduct
for 2015? I guess I will find out once I get to summarize all the discoveries from
the two shows.