Sunday, January 11, 2015

#PromoProduct Tradeshows

January is the time where #PromoProduct suppliers showcase their newest products to distributors such as us. By the same token, this is also the time where I receive the most catalogues and emails about the new products for 2015. This may take a while to review simply going through all these reading materials. Well, I guess I better start reading; there is no time to waste for the latest and greatest!

There is, however, another way to shorten the process of exploring new products. That is, to attention the two biggest trade shows in the industry, one in Las Vegas and the other in Toronto. The Las Vegas show is called the PPAI Expo, hosted by Promotional Products Association International. This show features more than 1300 exhibiting companies showcasing more than a quarter million products. A few of my colleague is currently attending that show and I should receive their review upon their return this week.

Click here for more information about the PPAI Expo:
http://expo.ppai.org/
The other one is the PPPC National Convention hosted by the Promotional Product Professionals of Canada. It is relatively smaller than the PPAI Expo in Las Vegas, and its biggest difference (and perhaps advantage) is it focuses mainly on connecting suppliers and distributors who operate in Canada. This show takes place between January 26 and January 30th. I will try my best to record my finding of that show during that time, so stay tuned!

Here is the schedule of events for the PPPC National Convention:
http://www.promocan.com/tradeshow-calendar/
2013 was the year of Bluetooth speakers, whereas 2014 was the year of the powerbanks. Now I wonder, what is the next big #PromoProduct for 2015? I guess I will find out once I get to summarize all the discoveries from the two shows.